Test First, Scale Smart – 8Million's Proven Global Strategy for Manufacturers

In today’s competitive global beauty market, launching a new product line is no longer just about having the right formula. It’s about market validation, customer feedback, speed, and scalability. At 8Million, we understand these dynamics better than anyone. That’s why we’ve developed a phased, low-risk-to-high-reward strategy that empowers manufacturers to tap into global demand using their existing resources.

Our approach: Start with OBM. Transition to ODM. Expand into OEM.

Who We Are

8Million is a global B2B partner specializing in connecting K-beauty manufacturers with international buyers on platforms like Alibaba, Shopee, and Amazon. Our core mission is to remove the barriers that small to mid-sized manufacturers face when expanding globally. We do this by offering an ecosystem where manufacturers can test, learn, and grow in real-time based on live market feedback.

Our Step-by-Step Growth Model

1. OBM Market Testing (Original Brand Manufacturer)

We begin by helping manufacturers showcase their own brand (OBM) products on international B2B marketplaces such as Alibaba.com. These are products already manufactured and packaged under the manufacturer’s brand name.

Why OBM first?

• It allows faster time-to-market with products already in inventory.

• It helps buyers test in their market with low MOQs (Minimum Order Quantities).

• It generates real buyer feedback without the need for full customization.

What we provide:

• SEO-optimized product listings in English

• Targeted buyer exposure via Alibaba marketing tools

• Professional product descriptions, certifications, images, and support materials

Case Study: A Korean skincare manufacturer listed their anti-wrinkle ampoule under their OBM brand. Within 3 weeks, a Malaysian distributor placed a trial order of 300 units, leading to a second customized PL (Private Label) order of 3,000 units.

2. Buyer Feedback & PL/ODM Transition

Once market feedback is positive, we help manufacturers transition to Private Label (PL) or ODM (Original Design Manufacturing) orders.

Buyers who receive good feedback in their country want:

• Their own brand on the product (Private Label)

• Minor formula or scent changes (ODM customization)

We coordinate:

• Brand redesign and label localization

• Package printing and compliance labeling (INCI, GMP, MSDS)

• ODM collaboration with your internal R&D team

This step builds long-term relationships, as buyers begin treating the product as their own asset.

3. Long-Term OEM Growth

If PL or ODM orders become consistent, we guide the process toward full OEM (Original Equipment Manufacturing). This involves:

• Full formula customization

• Exclusive contracts by region

• Supply chain automation and fulfillment support

By this point, your product is market-proven, and buyers are committed to scaling with you. We often support large-scale OEM orders with logistics partners, customs documentation, and marketing expansion strategies.

Why This Strategy Works

For Buyers:

• Reduces the risk of launching unknown products

• Enables rapid go-to-market in local regions

• Provides flexibility to scale with feedback

For Manufacturers:

• Helps move OBM inventory quickly

• Converts OBM success into stable ODM/OEM deals

• Builds global brand awareness through buyer networks

• Requires less upfront marketing investment

Unique Advantages with 8Million

• Global platform experience: Alibaba Gold Supplier

• Deep product listing expertise (SEO, visual, brand language)

• Fluent Korean-English-Chinese support team

• OEM/ODM negotiation support, including pricing & packaging

What We Need to Get Started

To begin testing your OBM products on our platform, we request:

• OBM Product Catalog (English preferred)

• Certifications (GMP, ISO, MSDS, etc.)

• MOQ and bulk pricing options

• High-resolution product images

• Sample availability

What Buyers Are Looking For

Through our market data and buyer inquiries, the most requested product categories include:

• Functional skincare: anti-aging, whitening, pore tightening

• Vegan and clean beauty: EWG green-level ingredients

• Sun protection: mineral sunscreen, no sebum cushions

• K-beauty staples: sheet masks, ampoules, toners, eye patches

If your OBM catalog includes these items, we can launch together quickly.

Let’s Build Global Success Together

At 8Million, we believe manufacturers deserve more than just producing for others. We believe your brand, your expertise, and your formulas have a place in the global market.

By leveraging OBM-first strategy, we can turn small test orders into long-term export contracts.

Join us. Let’s build a global success story that begins with a single shipment—and ends with a brand the world trusts.

Contact us at:📧 8million.co@gmail.com🌐 www.8million.kr

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